‘Online Dating Service for Sponsorship Industry’ Hires Kennesaw Resident
YAVAY Inc. has named Matthew Brown chief technology officer. He is responsible for using technology to bring the vision of the founders to life as well as managing the technology team.
“Matt is adept at creating and fostering technology that answers market needs,” said Steve Baskin, the CEO and a founding partner of Atlanta-based YAVAY, “and that makes him a great fit for our team because we’re bringing a $50 billion (annual) industry a solution that is long overdue.”
At its simplest, YAVAY can be thought of as a dating site for brands seeking sponsorship opportunities and properties seeking sponsorship.
“YAVAY gives brands and properties an important tool, Sponsor Wizard, so that they can connect and then discuss sponsorship offers directly,” Brown said. “It is exciting to be providing the first comprehensive global marketplace enabling corporate sponsorship decision-makers to find and connect with the most appropriate opportunities for their brands.”
Brown previously led a digital development group that focused on start-ups and small to mid-sized businesses, helping them design and scale software solutions to business needs. And, like all three of YAVAY’s founders and many of its team members, away from the office Brown stays busy with athletic puruits, namely coaching soccer. He and his family reside in Kennesaw.
Yavay, Inc., dba YAVAY, is a subscription-based service that helps sponsorship decision makers find and connect with sponsorship opportunities. Brands utilizing YAVAY’s online software-as-a-service (SAAS) include household names ranging from Progressive to Delta Airlines to Visa Canada as well as some of world’s largest event marketing agencies. Properties” represented include athletes, performance venues, events and more.
Llave (pronounced YA-VAY) is the Spanish word for key and is the idea behind YAVAY, Inc. The play on the word “key” underscores the fact that sensitive information on the service is kept under lock and key. Only approved sponsors and their agents are able to view property sensitive information on the site. For more information, visit www.YAVAY.net.