Kennesaw Family Grows Online Business Together

A Kennesaw couple started an Internet search site to bring family together and help contribute to an uncertain economy.

For more than a year, Kennesaw resident Ken Adams left his family and friends and traveled back and forth to Missouri for a job. Now he is back home and using his online expertise to bring his family and the local business community closer together.

Ken and Donna Rae Adams have launched GeorgiaLocalSearch.com, a hyperlocal search site designed to serve local online shopping needs of consumers at home, in the office or on the road.

Why start a business in a struggling economy?

"I think it's a great time to start a business," said Ken Adams, who has over 27 years experience in online advertising. His wife of more than 30 years, Donna Rae, serves as president of the home-based company, and their 24-year-old son, Kenny, is involved with sales. "I just really missed Kennesaw and wanted to draw closer as a family."

GeorgiaLocalSearch.com interacts with videos, text to mobile, Facebook and Twitter to experience a "true local search" and can help consumers browse business listings and explore locations within a 10-15 mile radius of where they live, play, or work via the internet.

"Our goal is to become the favorite local shopping destination within the communities we serve," said Donna Rae Adams, who worked at BellSouth for many years. "In a challenging economic environment, it's important that we consider those local businesses when making purchases."

The site serves Cobb, Cherokee, Douglas and Paulding counties and hopes to add Bartow next year, said Adams, explaining that "hyper-local" means getting it as close to consumers as possible.

"We're here to help local businesses connect with buyers via the internet," he added. "We generate leads and interest in local brick and mortar businesses in our community."

Adams said that most of the local chambers of commerce and business associations have joined the movement to encourage consumers to "buy local." American Express even sponsored the day after Black Friday to encourage holiday shoppers to keep their dollars in their local economy.

GeorgiaLocalSearch.com offers several packages to help businesses get the word out about their products and services. "About 85 percent of our visits come from Google and other search engines," said Adams. "But we're 50 to 70 percent less expensive than those other internet search sites."

The couple, who also have a 19-year-old son, William, attending , are active members of Roswell Street Baptist Church, and have a deep faith which carries over to their new business venture.

Their family mission statement "acknowledges the influence of God in our daily decisions and future success."

For more information, visit the website at www.GeorgiaLocalSearch.com

Michelle Paschal Kellett December 07, 2011 at 03:07 PM
WAY TOO GO YA'LL.........Love, Michelle Paschal Kellett
B.N. Manuel December 08, 2011 at 03:00 AM
Hyperlocal is how to reach people in a targeted way so that information is most relevant to them. Technology makes it possible, from mobile devices to Internet search. Long gone are the days when a network TV represented a reliable way to reach an audience. Mass media has faded as the king of messaging. For instance, as a freshman at Kennesaw State who has a girls dorm room to lease in January, it makes little sense for me to advertise in the Atlanta Journal-Constitution, which attempts to reach an entire region. Instead, I’m better off using channels like Patch.com (http://bit.ly/rZoeXi) to target my outreach. Even using Craigslist (http://bit.ly/tuXpX8) to advertise jobs, service or products might not reach the intended target, unless it’s highly targeted. The Adams’s concept works the same way. The Yellow Pages have become irrelevant. AYP add for, say, a plumber in Clayton County does me little good if I live in Marietta. More and more, businesses like the Adams have started will be the way marketers will deliver the most relevant content to its audience.
Miller Finch January 28, 2012 at 05:33 PM
Since this is an internet business, it really doesn't have a "Place" as required by your Local Business listings on Patch. I'm sure many more businesses are online only, so how do you reconcile that? #needstoknow Thank you.
Gaetana Pipia January 28, 2012 at 05:51 PM
Hi, Miller, here is Patch's policy on business listings. To qualify for a free community listing, a business or organization must fit the following criteria: 1. It must have a physical business address within a Patch community’s predetermined boundaries. Home offices do not qualify unless they are registered business addresses. 2. It must have a documented local business license or equivalent credentials 3. It must not operate within a parent organization listed at the same address (e.g. Insurance agent John Smith who works at the State Farm agency on Main Street doesn’t get his own listing) Businesses and organizations that do not meet these conditions can still receive a listing on Patch but must purchase one through a Sales Manager. Please let me know if you have any further questions.


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