Business & Tech

Top 3 Reasons Your Business Should Blog

It's also a great way to share your knowledge with people and earn some authority.

By Kevin Gaertner

Already have social media covered, but curious how you can generate more interest for your small business online? Think about starting a blog.

Writing a blog can do a world of good for many businesses. They provide a unique opportunity to elaborate and describe in more detail exactly what you do and how you help customers.

It's also a great way to share your knowledge with people and earn some authority. A blog regularly and routinely updated can be a vital piece to any online marketing strategy.

Ready to blog on Kennesaw Patch? Click here to get started. And if you have any questions about blogging, email Community Editor Jon Gargis at jon.gargis@patch.com.

Here's the top 3 reasons we believe more small businesses should get blogging right away.

Interested in local real estate?Subscribe to Patch's new newsletter to be the first to know about open houses, new listings and more.

1. Build Authority

Writing a blog that grows and creates interest has the ability to create an aura of authority around your business. What I mean by this is that others will begin respecting your knowledge and trusting what you have to say, even if you already have authority in your industry.

Interested in local real estate?Subscribe to Patch's new newsletter to be the first to know about open houses, new listings and more.

Answering people's questions go a long way in making your firm look reputable and respected. Use your blog as a source of this information and more to begin growing your authority online.

2. SEO

Search engine optimization is all about improving your rankings on sites like Google, Yahoo!, and Bing. There are a number of ways to go about this, some more complex than others, but a simple way is through the publishing of articles on a blog.

By updating your site with new information and blog posts, it tells the search engines that your page is not static, and is regularly updated. This increases the number of links your page has, as well as the ability for other sites to link back to it. 

3. Social Media Integration

Content on your blog makes for great social media ideas. You can encourage your audience on different social sites to read your articles by posting them. This has the ability of expanding your readership and encouraging social sharing.

If people like what you have to say on Facebook or Twitter, they will likely enjoy reading what you have to say on your blog. People love sharing newsworthy and helpful content on social media, so if you can craft your blogs to fall into these categories, start promoting them on your social sites. 

What are the reasons you started blogging for your business? Let us know in the comments!

To learn more and get a copy of our Free Small Business Marketing eBook, visit us at www.cyclonestrategies.com.

Kevin Gaertner is Co-Owner of Cyclone Strategies, a marketing agency which helps small and medium sized businesses create and implement online marketing strategies.

Editor's Note: This blog originally appeared on East Brunswick Patch.


Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.

We’ve removed the ability to reply as we work to make improvements. Learn more here

More from Kennesaw