Stride Rite prides itself on offering quality shoes that "kids love and moms trust." It sells brand-names including, Saucony Kids, Sperry Top-Sider Kids, Keds Kids and Jessica Simpson Kids. The age range to which it sells is from newborns to pre-teens.

The shoes are designed with the kids in mind, and Stride Rite looks for those that blend technology with style. This colorful store has a nice open feel, with most of the shoes along the walls and comfortable cushioned benches so parents can help the kids try on their next pair of shoes: boys on the left, girls on the right.